Money Talks

 

Recently, I did a presentation at the Toronto Public Library on investment basics. I had no idea how it would turn out, but I ran through my head a number of best and worst-case scenarios. It was better than I could’ve ever imagined.

I’d never seen a more diverse audience in age, background, and investment interests. Each person was comfortable enough to engage or ask questions – great questions, I might add. To all those who attended, I’d like to offer my deepest gratitude for your participation. This was the conversation I’ve been dying to have with people. This is the type of conversation more Canadians need to have with each other.

Today I’m going to share with you the questions that I can remember. I’ll add parts of my original answers, but I want to answer the questions more fully. These are in no particular order.


How long does it take for you to do your investment research each week?

Now, it’s a few hours a week, anywhere from two to six hours. But I also apply up to 20,000 hours of previous learning and experience. I hope that I can help others enough so that you don’t have to take as long as I did to learn how to invest.

I’d like to also add that many of my decisions result from bouncing ideas off my man, JP. He has put in the time and discipline to learn as well. We have the advantage of combined knowledge and experience. I share a lot of these very ideas in my weekly blog.

As much as I’d like to spend more time doing research and trading more actively, I would become more prone to micro-managing my trades. I’ve done a lot better with a more passive and hands-off approach.

How did you get a 70% return last year?

2015 was a terrible year for the Canadian market. The loonie and the Canadian economy were weak. We patiently waited for the market to stop going down. This happened around late February 2016. We looked for stocks that we knew traded actively and had suffered huge drops in share price. It was a very good time to get into the market. These opportunities don’t come very often.

We bought shares in TECK.B.TO, ECA.TO, BBD.B.TO when they were really cheap, and then in April, bought some APH.V (now APH.TO). We bought a few other stocks, but these few alone did very well after just a few months. We kept selling shares incrementally each time the stocks surged in order to secure profits (called ‘selling into the strength’), but they kept going up. We could’ve done much better had we just kept the shares in and moved up our stops (selling prices). It became a decision between banking on certain profits and waiting to see what will happen. We did a bit of both and we still have shares in all those stocks.

I don’t anticipate as big a return this year, unless the market has a major correction, soon after which there’ll be many more big buying opportunities (a bad and selfish thing to wish and wait for, I know, but…). My US portfolio, though, has been my big winner this year because I had the same idea with US tech stocks last summer.

One of the things I always say is that investors are always looking for new opportunities.

What ETF should I buy?

Many financial institutions create ETFs. Some are:

  • BMO
  • Horizons
  • Vanguard
  • iShares
  • Claymore

When doing your research, consider your investment objective – dividend income, market index performance, sector selection (like banking), fixed income, etc. Also consider the MER, share price, distributions, and frequency of distribution payments, to name a few things. You can look up this information on the ETF info sheet. For me, I only select among ETFs with higher trade volume.

Market ETFs can swing a lot in price because of the demand of traders in the market. So the ETF might be worth more (or less) than its actual value (NAV). Would it make sense to put some money in a market index ETF and some in an index mutual fund (which will be less prone to price swings)?

If you want to invest in the market, consider an ETF or an index fund – or both. The major distinction between these is the MER as it’s a lot higher for mutual funds than it is for ETFs; however, it can be more affordable to buy units in an index fund than it would be to buy shares in an ETF.

An actively traded market ETF can experience more volatility than the actual index it’s based on. Its price will vary based on the demands of buyers in the market. If buyers drive the price up, it’s possible for the ETF to be worth more than the net asset value (NAV) of its assets, so you’re paying a premium in share price. If investors are fearful, heavy selling can drive its price down below its NAV, so it’ll be trading at a discount. For index funds, the NAV is what it is after the market closes. At the end of the day, you shouldn’t notice a big difference between similar index funds, be it an ETF or a mutual fund. (If you do, the mutual fund will likely be underperforming because of the MER.)

What’s most important is that you’re 1) comfortable in what you’re investing in, and 2) you’re not paying too much in fees.

What do you think of mortgage-backed securities?

These have had a bad reputation as these were hugely responsible for the 2008 recession, but mainly because they were deregulated. They’re just bundles of mortgage loans that pay investors interest.

If you’re after real estate income, the REIT (real estate income trust) is great because it can pay investors their share of the distributions which will come from a mix of rent, mortgage interest, capital gains, as well as return of capital. You can also get real estate ETFs. Because of the mixed forms of investment income that come from these, they’re best held in registered accounts. Also, keep in mind the MER. I own a couple of these to add diversification to my portfolio. Other than the value of real estate happening in my own backyard, I don’t really follow the real estate market as much as I should.

What brokerages do you use?

I have opened accounts in the past with Disnat Direct and Questrade. I now have accounts with Virtual Brokers and Interactive Brokers. I’ve been with the last two for years.

What do you pay in commissions per trade?

With Virtual Brokers, I pay 1 penny per share. It’s less if the stock price is under $1. With Interactive Brokers, it’s 1 penny per share, but a minimum of $1 per trade. So if I buy 125 shares, I pay $1.25 plus any market data fees.

Both of these accounts were opened as margin accounts – trading on margin means you need to open with and maintain a minimum amount of cash in the account which allows you  3 times the buying power. So if you open with $25,000, your buying power is $75,000. To attract active traders, the commission fees are very low.

I also have TFSA and RRSP accounts with Virtual Brokers (VB). Thanks to JP’s slick skills in negotiation, we managed to have the same awesome rates extend from the margin account to our registered accounts. Often with registered accounts, you get charged a quarterly administrative fee. With VB, they do charge $25 plus HST unless your account has a minimum of $5000 in it.

I am an active FOREX trader. How should I be doing my taxes every year?

With an accountant. I did our taxes the first couple of years we started day trading. I had the advice of a friend who’s an accountant. She gave me samples on how to calculate the adjusted cost base of securities and their exchange rates, etc. It was actually a really good exercise in learning about taxation for the self-employed and how to factor in fees and expenses; on the other hand, it was a total headache. After that, we started using an accountant who magically does it all in a few days.

What is your take on robo-advisors?

They’re great if you don’t know what stocks or ETFs to buy, or when to sell them. They take away from you the inconvenience of guessing and researching and they make those decisions for you. I’d just be cautious about the frequency that the portfolio is rebalanced and focus on the ones that meet your criteria and charge the lowest fees. As you get more comfortable and savvy with reading the market, you should compare how your portfolio is performing against it and decide then if you might be better off investing in an ETF.

What is your advice for women and their investment choices, especially as they age?

Women have developed a reputation for being great long-term investors because we typically make conservative, less risky decisions. I feel that the financial markets have shifted so that being conservative could work against us in the long-term. Those traditionally conservative decisions, like owning a lot of GICs and low-risk mutual funds, could leave us with less money than what we actually need to have, especially as we live longer and longer. We should be thinking about how our portfolios need to keep generating income as we age. In my opinion, we should consider dedicating more of our portfolio to more medium-risk choices, like blue chip funds or stocks that pay us a dividend.

I know I have a pretty aggressive approach when it comes to making money, but I’m careful with most of my money and more risky with a smaller amount of it (or maybe that’s just what I tell myself and it’s more like half and half). A big part of my own early retirement plan is to live off of dividends, although I still want to make money on capital gains if I have to sell my shares to rebalance my portfolio.

What are good websites that could tell me more about Canadian securities?

I drew a blank – thank you to the audience members for their helpful input. Motley Fool Canada and Retire Happy were mentioned. I also think that Canadian Couch Potato and My Own Advisor are excellent.

You must have a really diverse portfolio?

Yes. It not only keeps things interesting, it spreads and reduces the risk factors within my portfolio. A lot of my trade decisions come from looking at the sector or industry first. That’s why the economy is a big part of my book. I have stocks and ETFs across many different sectors.

I risk very little for each stock, so I’m not worried if it turns out to be a dud (a rare occurrence). After a while, if I like a stock enough, I’ll buy more shares if there’s a new entry (called scaling in).

How do you research fundamentals?

I said I cared about two things: the price I got in at and dividends. I’ll admit, it was a shortcut answer. I don’t pay as much attention as I should to the fundamentals mainly because I learned about stocks from traders who studied price charts and used only technical analysis. When it comes down to it, even if a company’s fundamentals look good, if the stock price has gone too far up or isn’t trading well, I just won’t enter.

I use technical analysis for all my decisions and I apply very general guidelines when considering a company’s fundamentals. One day, I’d like to take the time to figure out how to use both forms of analysis to become an even better trader. For now, I rely on good charts that indicate signs that a trend is about to start; I look at the sector the stock is in; and I compare the stock to other stocks in its sector. Then I cross my fingers hoping that the rest of the market catches on and buys the stock up.


We all have different ideas on what we want to do with our money. There are so many different ways to apply strategies, even between people who have similar takes on risk and opportunity. What I think we all need to have is a general basis of knowledge and from there, we each can branch out and find our own approach to investing.

Thank you, TPL! I had a wonderful evening.

 

 

The Transparent RRSP: Some Stock Picks

Actions taken the week of May 8
  • I think I bought 100 shares of Mariana Resources (MARL.V) for $1.70 per share.

This morning, I put in a limit order for the above values. I usually put in a market order which means buying a stock at whatever the market is currently selling the stock at.

When I perform a basic limit order, I put in the price I’m willing to buy a stock at. I like to think of it as this is the most I’m willing to pay per share for a stock, it’s my price limit. Limit orders can have different conditions going for it. My US margin account with Interactive Brokers lets me get a little creative with my orders. Today I put in a limit order because I have to go to work and can’t watch the market live.

If this order goes through, it will cost me $170.00 plus a commission fee of $1.00.

 

marl.v

Price history charts for MARL.V on freestockcharts.com

 

I don’t normally buy charts of stocks that gap up so much in price. Usually, gaps occur because of surprising news. If it’s good news and the stock gaps up, I don’t take action because it just committed a huge price move. Other investors who were in at a lower price will likely take some profits. Often, stocks that gap up go back down to where they started.

When you see a stock gap up, the best move to do is to watch and see how the stock holds. In this case, it held and consolidated for two weeks. The volume has remained intense compared to its previous trading volume. It’s been looking a lot better than the market.

This is a diversified mining company. Recently, the mining stocks are starting to heat up. So if the metals start to move, that will cause this one to take off too. I like this one because it’s been trading on its own page for a while now. I chose it for the RRSP because I think it would be a good hedge and it’s cheap. If it really starts to move in the right direction, I might treat half of it as a swing trade and choose to take profits if the charts indicate a big move is over. We shall see how it does.

This is one of those trades where a part of me says don’t do anything right now and another part of me says go with the momentum while it’s early. So I’m going for it. That is if my order actually gets executed!


I did a search and I have a few other stocks that might be interesting to check out. I’ll disclose that I already own some of these, but they came up in my search. I was happy to see that they were setting up for new entries.

  • Bombardier | BBD.B |$2.21
  • Encana | ECA | $15.56 – I’d watch this first. I think it needs to consolidate longer and shape up.
  • Timmins Gold | TMM | $0.63
  • Aritzia | ATZ | $15.99

Check these out, look at the charts, consider the sector, the company fundamentals, the stock price, etc. Ultimately, consider your risk tolerance and look into whatever you have to in order to feel confident in your investment.

The Transparent RRSP: Book Review

No action was taken the week of May 1

I did an extensive search and didn’t find any good candidates for the RRSP. I think that once we see a more substantial correction in the market followed by some stabilization, we’ll see more options.


 

Market

The XIC, SPY, and QQQ ETFs on freestockcharts.com

 

Chart 1 is the weekly chart of the XIC ETF. It didn’t budge much last week and traded sideways for the most part. However, as you can see from the arrow I drew, it had some strong selling as indicated by the red trade volume bar.

Chart 2 shows the monthly chart of XIC. We finished close to where we opened. The arrow shows that overall for the month of April, there was more buying. As we’ve seen from a shorter timeframe of the weekly chart, there was heavy selling last week. Well, investors like a strong finish.

Already in this week alone, we traded lower than the month of April’s lows. This means investors are getting cautious and losing a bit of confidence. They’re selling shares, taking profits, and holding out on new opportunities – and if investors do trade, it might be with fewer than normal shares to reduce risk. No market can go straight up, so this isn’t anything to get too nervous about.

Chart 3 is the monthly chart of the SPY for the US market’s S&P 500 Index. The arrow identifies trading in March. You can see there was heavier selling in March. April had more buying than selling, however, it wasn’t able to trade higher than it did in March. All week it has been trading sideways. It might still have a positive May, but watch the volume and look for signs of less buying.

Chart 4 is the monthly chart of QQQ ETF for the Nasdaq 100 Index. The tech sector, especially the semiconductors, have been extremely strong since last summer. May will mean the seventh month up on a strong move. The arrow shows that April had a huge move up, but with lesser buying than in March. Are the Qs losing steam? We shall see…

There is naturally lower trade volume going into the summer months, starting in May. I will be keeping a close eye on the weekly and daily charts to look for more immediate signs of a reversal in the markets.


Last week I finally finished reading Michael Lewis’ hugely entertaining book, Liar’s Poker. I was sad to be done, but I feel like the story hasn’t ended because I’m living it through my own trading and from watching the markets. There is a story behind every trade and each investment decision. He skillfully addressed throughout the book how the human element of emotion is what drives markets.

This true story was about Lewis’ introduction into Wall Street as a bond salesman for Saloman Brothers, a securities firm. Every successful sale was done by convincing an investor that what he was selling them was going to be worth more later on. This sounds conniving and this book reads more like a humourous confessional as Lewis grew increasingly conflicted the more successful he became.

Even though this book focusses on the bond market, it translates the same way for stocks and any other security for that matter. Optimism is what drives the markets and allows them to thrive and continue. Pessimism morphs into fear and will make most investors regret their decisions and jump ship into something else.

All year so far, I’ve been providing you with analyses of the ups and downs of markets and making shorter-term projections based on price moves and the corresponding trade volume. These moves occur because of optimism and pessimism. The reason why I trade is because I’m generally an optimistic person and my long-term view is that the markets will always keep going up because I believe that most people are inherently optimistic. That is why, despite all these tales of glory and failures that come out of Wall Street, it’s still around. The markets aren’t going anywhere and I’m happy to believe that more of us are getting involved.

 

The Transparent RRSP: Markets Closed

No actions were taken the week of April 10

This week has been a busy one for me. All week, I was getting my tax stuff in order. No, I haven’t filed yet! If you saw what I had to do to get ‘er done, you’d understand why I was procrastinating. If that’s not enough, I’m in the middle of moving.

The dreadful task of packing always necessitates decluttering. Moving forces me to ruthlessly get rid of what I no longer want or need. For the last month, I’d been going through my things and filling up boxes and bags of stuff I knew had no place in our lives anymore.

This drive to purge shifted to my TFSA. Mid-week, JP recommended that I sell two of my stocks he noticed were underperforming for a long time. They were in the money but had barely budged for a year. I sold them, then I sold four more stocks. I had way too many stocks – we’re talking 33 in this one account! I won’t even get into what’s in my US trading account. 33 is more than I could manage, but I guess I just kept buying them the way my brothers buy shoes and ball caps. This is what can happen if you pay very little in commissions per trade.

After we had a decent market last week, it was easy to see who the laggers were in my portfolio. I don’t mind active stocks that go up and even down, but I do mind the stocks that just don’t move at all. A healthy stock needs steady volume and a decent amount of movement. Without enough investor interest, they’re just duds.

Today, the Canadian and US markets were closed for Good Friday. The volume in the markets was low which is typical before a holiday weekend. People either don’t take on new positions or they sell or reduce their positions because they don’t want to hold them over a long weekend.

I feel lighter with fewer stocks to manage (yet I still own quite a few!) and more cash in my account. I might buy more shares of stocks I already own and am happy with. I’ll see what the market does next week and what my stocks do in relation to the market. Now, back to packing!

The Transparent RRSP: Post #15

Actions taken the week of April 3
  • I deposited $150.00.
  • I bought 25 shares of TransAlta (ticker symbol TA.TO) for $7.63 per share. This cost me $190.75 + 0.25 cents in commission which makes it $191.00 altogether.

This leaves me with $21.90 in cash. Penny stocks, anyone?

I bought shares of TA because the monthly chart caught my eye. The daily chart displays a long consolidation that shows this stock has been trading in this price range since late November. I had been checking this stock out for a few months now. I never took action because I wanted to wait for a better setup on the monthly chart. The weekly chart is a little sloppy, but I’m not as concerned because of its strong monthly chart.

ta

TA price charts on freestockcharts.com


I’ll just mention that for my TFSA, I bought some shares of TransAlta Renewables (a subsidiary of TransAlta, ticker symbol RNW.TO) at $15.73. I feel like I was late to the party for this one. I just kept missing the good entries. Its price moves are around $2 in range (as you can see from the arrows on the chart below). This stock has already moved up $1.30 since its last selloff in early March. If this goes up from here, it’ll probably stall at around $16.50. We shall see.

I’m not thrilled about the monthly chart; however, the daily and weekly charts, volume action, and monthly dividends made me want in. I like subsequent consolidations because it shows a lot of consensus among investors in price areas just below my entry. This is what traders call ‘support’ because if the stock does fall below my entry point, it’ll likely land softly around the $15.00 area where a lot of people have been buying shares at since January. I’m counting on strength in numbers to hold this stock up.

rnw

RNW price charts on freestockcharts.com

The market was positive this week. If nothing out of the ordinary happens (politically/economically), the market will likely trickle up for the rest of the month.

 

My Book, One Year Later

 

Happy Anniversary!

It was just a year ago that I got my book from the distributor in the mail. There were a lot of things running through my mind as to what my next moves were going to be to promote Loonie to Toonie. When I first started writing my book, I was just more set on writing it really well and getting it done. I figured the rest would take care of itself once it was published.

So much has happened in the last year. After doing a lot of new things, I certainly learned a lot about myself. I figured out what I’m comfortable with and what I actually dread. I found myself leaning towards what I’m most passionate about, which is helping and educating people who are really excited about investing.

There are many components to writing and publishing a book. Would I do it again? Maybe. I dedicated a lot of hours figuring things out, so the next time around, it should be easier. I’ll share my journey and process, and hopefully, offer some insight to any budding authors out there.


The Writing Process: Ego vs. Audience

There is a huge amount of ego required to take on a huge project such as writing a book and seeing it to its completion. Your ego is what fuels your drive; this is not a bad thing – it’s actually necessary. Use it to feverishly brainstorm, explore your ideas, flesh out your concepts, and challenge what you’ve already come up with. At some point, your ego will have to step aside so that you can ask yourself objectively, “How can I write this better?”

To tighten up your work, you’ll have to consider your audience. Once you hook in your readers, what will it take for them to keep turning the pages? You need to find a way to consistently engage them. For me, this was a challenge because I prefer fiction. I’m a die-hard story-loving reader, and the last person you’d ever expect to be a stock trader. To write a book on finance was a complete departure from my personality. I realized that given my skills in stock picking and interest in writing, I had to somehow turn my non-fiction piece into my own art form.

I’d written long and short screenplays in the past, so I became more sensitive to voice, tone, and consistency. I absolutely love movies! However, because of my screenwriting experience, I can no longer watch them without breaking down theme, tone, voice, character, setting, pace, beats, cinematography, editing, soundtrack, etc. I tapped into this habit of analysis to get me out of my writing funk, which came and went after each writing attempt over the course of five years.

When I was beginning to write my book, all I could do was introduce each topic by talking about my own relationship with money and the experiences that turned things around for me. It was one self-centred page after the next. I feared that only some readers would appreciate my experiences while others would be thinking, “Okay, you too sucked at money management. Move on and tell me how I can make money.” There are a lot of great personal finance books out there, but many are inundated with anecdotes. If I wanted to write for the wider, more diverse audience of Canada, I needed to consider that not everyone will have the same cultural and generational references.

I felt I couldn’t do justice to the book I wanted to write, so I decided to quit. As a last-ditch effort, I re-wrote a stripped down version of my chapter on the economy. I liked its simplicity. Then I did the same thing for my section on money. I unexpectedly found the voice necessary to write for my intended audience: new investors who didn’t know where to start and didn’t have time to waste comparing financial lessons and life experiences.

The Writing Schedule

I was committed to writing and getting this book done ASAP. To free up my time, I re-focused my trade strategies on holding stocks for longer periods of time. This way, I wasn’t required to log on to the markets every day or watch them all day long.

I had my own office space for trading, but I felt I couldn’t write there. I created a special writing space in the corner of my bedroom. I arranged all my reference books so that they could be readily and easily accessed. I organized all my information and research into folders and I had a whole filing system going on. I became my own office assistant!

Given my drive to write and the number of hours I could dedicate outside my job of managing a neighbouring property, I figured I could write a chapter each week. I also had the huge hurdle of being self-conscious of writing something that the public will one day be reading. To get over it, I signed up for a free blog site on WordPress and I committed to blogging and publishing a chapter every Tuesday. I did this for a few months for the first half of the book. After that, I continued to write a chapter per week, only I didn’t blog them.

What I found good about blogging my work wasn’t just the regular schedule, but it also gave me a real sense of accountability for publishing information. The rush of putting out your work for your friends to see gave me a glimpse of what it would be like to have my blood, sweat, and tears made public and available to criticism. It exposed me to the vulnerability of being an author. It also made me realize the accountability that comes with misinformation. It would take me one to two days to blitz-write a chapter and the next five days fact-checking against the clock until blog day. I vigilantly challenged every sentence’s construction, every idea I thought was true, as well as the proper usage of financial terms (the semantics are often very different from regular English).

Getting Professional Assistance

I didn’t have the time nor the experience to figure out how to publish my book. I personally knew a lot of smart, creative people who wrote books, pitched publishers, and then…waited for their rejections. For me, my traditional publishing options were even fewer because I was writing non-fiction with a focus on personal finance. I’d be approaching publishers who already published books for celebrity financial planners and famous business tycoons. I also feared that a publisher wouldn’t dedicate much marketing efforts for an unknown author. I couldn’t risk any of those things. I knew what I wanted to be done for my book and I was the only person I could trust to do it. Plus, I wanted to keep all of my royalties. Self-publishing was the only way.

I looked around and found Tellwell Talent, based out of Victoria. Their website alone was so informative as it broke down the process of publishing on your own. On top of that, you got to keep all of your royalties. A lot of other self-publishing services take a cut of your royalties. You pay for Tellwell’s extensive services (ISBN, cover design, interior layout, editing, marketing and publicity consultation, distributing, etc.). Once you publish, you keep the money your book makes from sales after your distributor takes its cut for printing your book.

I was set up with a project manager (Hi, Erin!), who was the go-between me and the designer and editor. They were all so helpful and informative throughout the whole process. I’m sure I was no cakewalk to deal with either! While I was still writing my book, I worked with the designer for my cover until I was ready to give my draft for editing.

I often wondered if other authors felt the same way, but there were times when I felt utterly alone as I was writing. I had a lot of support from friends and my man, JP, along the way, but I felt alone in that no one really knew what I going through. Once I signed with Tellwell, I felt I had a team behind me and it made a world of a difference as I completed my book.

Getting Published – Finally!

Once I finished the book and signed off on everything, it was a matter of getting set up with the different distributors. I knew I wanted to have a print version of my book, as well as the eBook. You can have one or the other, but I wanted both. For the eBook, I published through Smashwords (who distributes your eBook title to a bunch of other eBook retailers), Amazon Kindle, and Kobo.

For my printed book, it would’ve been a bit more complicated if I distributed through both Amazon Publishing and IngramSpark. Amazon Publishing would have to give you a separate ISBN along with different loyalty agreements with you while taking a bigger POD (print-on-demand) cut. The main upside was that Amazon Publishing would’ve promoted my book through Amazon. I went with IngramSpark because with them, I was able to affordably print my book in the glossy cover with the weird dimensions that I wanted. (I’m not a Type A, but I really was when it came to my book’s format.)

Ingram could also distribute to most major retailers all over the world. This means if a retailer agrees to place your title in its bookstore, they could order easily through your book distributor. Most retailers have accounts with Ingram, so I felt like I picked the right one. With Ingram, I could still sell my book through Amazon as a retailer, just like anyone who has a product, so it made more sense for me to just have to market one book in print with one ISBN. Thankfully, Tellwell set it all up with the distributors and I (mostly) didn’t have to deal with the headache of all that.

The Most Difficult Part: Marketing My Book

I feel like this warrants a whole book to describe what I went through. This is where an author’s love for his/her book gets tested. I consulted extensively with Sandy, Tellwell’s ebullient marketing consultant. I couldn’t have had a nicer, more encouraging person shake me up with the biggest wake-up call ever. She didn’t just tell me what I had to do – she gave me a real sense of how competitive the book market actually is.

Under Sandy’s guidance, I created a very ambitious marketing plan; I learned later, it would’ve actually required two of me to execute everything. JP was so supportive of what I had to do and he was cool with letting me sidestep our life plans so that I could dedicate myself to getting my book out there.

Even though I’ve long since used up all of Tellwell’s publishing services that I paid for, we’re still in touch. We still email each other with questions or things we discovered that could help each other. I admire a business model that is always evolving. They’ve got a great blog going that informs new authors and features some of their own published authors (scroll down the blog and check me out!).

Your Author’s Platform

Not everyone will want to blog or maintain their own website. I found that if there’s one thing I love doing – out of all the things I’ve done to promote my book – it’s blogging. Blogging might not make sense for all authors or their books, but it’s probably the best way to engage with other readers and to work on your writing. I’ve been very lucky as I was approached by Investor’s Digest of Canada to publish columns for them. It’s a great process for me to be able to step away from blogging sometimes and write to a different audience of investors and industry professionals.

There is no shortage to the discussions surrounding personal finance and investing. I just love writing about money and exploring the different themes that are related to money. I realized that my commitment to the topic of finance goes beyond my book. If you’re a fiction author and into fiction, then you might want to blog about other books or movies in your genre.

If there was one thing I wish I’d done before writing my book, it would’ve been establishing my platform first on loonietotoonie.com. I couldn’t have foreseen the importance of this, but it would’ve been helpful to have been established this way first. I say this because as you pitch media, bookstores, and libraries, they need a place to check you out. If you already have a website with subscribers and your own following on social media, it’s easier for them to say yes to an interview or to carry your book.

Retailers

You should know where you want to see your book sold. “Everywhere” is the obvious answer. However, you’re not a publishing house with a long-standing reputation and established connections to the various retailers out there. Before you pitch anyone to carry your book, you should create your own Marketing and Publicity Plan for your book. Your strategy should outline what you’re going to do to generate buzz, win over readers, the selling points for you and your book, and your book’s information. You can find some good template examples of other authors’ marketing and publicity plans if you do a search on Google Images.

I used Word to create mine and I sent its PDF to a discount printer to print a bunch of glossy copies. I also designed a bookmark to print as well. If you have a good colour printer that will print well on glossy paper and cardboard, use that instead. Otherwise, print this stuff out in bulk.

One of the most recommended and realistic routes to getting your book in bookstores is to consign them. I didn’t do this because there are very few bookstores where I live in the countryside of Southern Ontario. It would be challenging for me to check in regularly to see how my sales are going or to supply new books. Most of my book sales are from online purchases and at Indigo bookstores in BC and Ontario.

If you want to know what is expected of you when you pitch a bookstore, visit Barnes and Nobles because they have excellent guidelines that will help you professionally approach your pitches. Some retailers are more explicit with what they expect of you than others. Once you have your Marketing and Publicity Plan, you can submit that or work off that to give bookstores what they’re looking for.

Libraries

I submitted my book to my library to carry as a title. After it was accepted, I asked the librarian on what I should do to get it out there. She recommended a few librarian distribution sites located in Ontario. I contacted these places and they agreed to list my book and its information.

I did for libraries what I did for bookstores. I made a list of 100 Canadian cities and contacted most of their major university and college bookstores (because my book is educational) and their city and regional libraries. Some libraries require very specific formats for title submissions, while others don’t. So check each library’s website to find their key contact people. Some libraries have title submission forms that you simply fill out online. For libraries without online forms, I did title submissions by email or letter mail (get stamp rolls from Costco to save on postage!) directed to their key contacts.

If you want to have a good idea of what kind of information you should provide when requesting a library to carry your book, then visit Toronto Public Library’s web page that explains their process well. If you do this, you’ll have ready at your fingertips what you’ll need for most other libraries’ title submission requirements.

TPL was actually one of the first libraries to accept my book and they bought 11 copies. They also contacted me and asked me to do a presentation as part of their Personal Finance Program Series this summer! I’m super excited. People are already signing up months in advance, so if you’re going to be in the Toronto area on June 20th, book your spot now!

Other Marketing Moves

There is no end to the different ways to get people to hear about you. I’ve done radio and podcast interviews, had book giveaway contests, applied for book awards, did book signings, created podcasts and videos. I also tried out many strategies on social media.

After a year of marketing, I’m still plugging away at all this. The difference is, I’m now able to focus my energies using strategies that I most enjoy doing. Some things (like book signings) just made me flat out uncomfortable. Other authors will have a different experience. You might surprise yourself, but you won’t know until you try out different things.


Going Forward

Towards the end of last year, I stopped seeing myself as an author and more of a financial educator. (I think I missed my calling as a teacher out of fear of ending up with a student like me.) This shift was very subconscious. My stocks were doing very well, a lot better than my book sales! Rather than worry about boosting sales to make a career as an author, I just started to focus on what I was able to get done with the time that I actually had. I was getting nowhere worrying about what little time I had to do every little thing.

The best way for me to approach this was to prioritize doing the most important things first. I found that regardless of the things I set out to do, I ended up only doing the things I really wanted to do, which is to write and invest. I’m now showing readers who are ready to make money a lot more advanced stuff with stocks. I’m revealing my very own strategies that have made me money. I think it’s just a matter of time before most investors turn to stocks and ETFs, so I’m more than happy to be positioned early on where I am with a number of teaching tools readily available to anyone who wants to learn.

I hope more than anything that I can help people reach their financial goals. I still think it’s important that new investors read my book so they’re not left behind, so I still do a lot of marketing to put my book out there. If you already have my book and want to know where my head is at any given time, just read my blog.

 

 

 

 

 

 

 

 

 

The Transparent RRSP: Post #8

Actions Taken the Week of February 20th
  • Bought 24 shares of Canadian Life Companies Split Corp. (ticker symbol: LFE.TO) at $6.12 per share on Wednesday, February 22.
  • This cost me $146.88 plus 0.24 cents of commission.

I had S147.60 left in the RRSP so I couldn’t afford to buy 25 shares, which would have made it a better bundle to manage. When you buy shares in ‘odd lots’ (not by the 100s), you sometimes run the risk of your order not all getting filled at the very price you want; or if you pay higher commissions per transaction, you will get better value for your trade costs when you buy in round lots of 100 shares, 200 shares, 300 shares, etc.

Times like this make me feel like a teenager who spent the rest of her allowance too quickly (only here I didn’t blow it all on bubble gum and nail polish). I now have 0.48 cents left in my RRSP, which means it’s definitely due for a re-up. To stay true to my commitment of regular monthly contributions, I will deposit another $150 at the beginning of March.


I found this stock when I was perusing the ‘Canadian Common Stocks’ tab on freestockcharts.com on Wednesday morning.

lfe

LFE.TO on freestockcharts.com

 

Even though the monthly chart wasn’t my ideal setup, the daily chart was too nice to pass up. When you see a three-month long consolidation with that kind of volume action, you pay attention. This could still consolidate longer, which means I might have to sit uncomfortably for a while, but if this continues to tighten up, I will buy more either in my RRSP (when I’m better funded) or my TFSA – or both.

Also, this investment company is a portfolio of four major life insurance companies, so if you can’t afford to buy shares of those individual companies, you can of this one and receive a nice monthly dividend to boot!


Don’t forget the RRSP deadline of March 1, 2017!

Claim your RRSP deductions and get a bigger tax return!

And when you get your tax return, invest it!

New to Investing? Everyone Was at Some Point

Everyone who invests had to start somewhere.

Folks who have invested for much longer than a new investor started at a time when investing looked a lot more different. I’ll tell you about my investment journey that began over 20 years ago. I’ll also give some tips intended to give you things to think about as you read on.

The ’90s vs. Now: GICs and Term Deposits

20+ years ago, I opened an RRSP and my first investments were term deposits and GICs. These did all right as I was only interested in saving part of my pay cheques and not spending the money. This was at a time when interest rates were better. They were paying me 4.5% to 5%. It made sense for me to start out this way.

Now, putting your money in these is mainly just to lock it up. Interest rates are very low and these only offer a better rate with longer investment terms. It’s safe from you when you have spending urges, but not safe from inflation. If the inflation rate is 1.13% and your investment is paying you at 1.20%, then you’re not getting much of a return. If inflation rises to 1.5% during the term of your investment, you’ll find out the meaning of “inflation risk” the hard way!


If you’re new and nervous about investing and like the guaranteed aspect of GICs, you could get a variable rate GIC if current interest rates are low. You could also get an escalating rate GIC, particularly if you wanted to keep the money invested for a while, like up to five years. If you’ve always wanted to get into the stock market but was nervous, you could get a market-linked GIC. If the market goes up, you can make more money too (although there’s usually up to a maximum amount that you can get). If the market goes down, you get your principal back and you don’t lose any money, just time.

Because the returns aren’t that great with these cash investments, investing in an RRSP at least allows you to claim your contribution and get back more on your tax return.


The Early 2000s vs. Me: Mutual Funds

As my savings grew, I moved onto mutual funds. I had:

  • a Canadian bond fund
  • a Canadian index fund
  • a monthly income fund
  • a Canadian blue chip equity fund
  • a balanced growth fund
  • and a dividend growth fund.

These did all right, but I felt my portfolio should be doing better. I was regularly putting money into my RRSP – these additions seemed to mask the actual mediocre performance of my mutual funds. Little did I realize it was the high MER fees that were negatively affecting my returns.

When I asked an advisor about rebalancing the funds so that they could perform better, he told me I shouldn’t because he’s seen people doing much worse than my portfolio. Wow! That didn’t help me or encourage me. He just said he wouldn’t change anything – besides, I’d lose money from all the load fees I’d have to pay if I did move things around.

I was so frustrated because my online account made ‘switching mutual funds’ look commission-free and as easy as clicking a button. I didn’t know the difference between one fund from another. That’s why I went to the bank to ask for help. Advisors are supposed to be more helpful and if not, at least informative, right? So, I went to another branch and saw another advisor who was even more useless and uninterested in my concerns. It was so different from my experience when I had a big chunk of savings that I didn’t know what to do with. I had received such great service then. After I made the investments, it seemed no one wanted to assist me. 

I was much more angry with myself because I didn’t even know how to have the conversation that I wanted to have when I met with these advisors. I lacked the knowledge and vocabulary to know how to drive the conversation to get what I really wanted. I couldn’t tell you what a bond was. I didn’t know what “equity” meant. Is it an advisor’s job to teach me? Or was it more advantageous for them if I knew nothing? I don’t mean to rag on mutual funds and advisors. It really was just a situation that I outgrew and became frustrated with. Sometimes growth just ain’t pretty.


I actually think mutual funds are great for new investors who don’t have much in savings yetIt’s great to be able to buy shares or units in a fund and co-own assets (wait–does that explain the essence of the term “mutual”?) that you wouldn’t be able to afford otherwise. As you grow your money, you’ll be able to afford to buy the actual assets directly. Until then, take advantage of automatic deposit options to enjoy the compounding effects of regular investing.

Mutual funds are so easy to get at your bank. The advisors can help you find the right balance of funds based on your risk tolerance. Just be sure to ask about the fees! Only opt to pay lower fees, but preferably go with the no-load fee options. If you’re deciding between two similar funds, choose the one with lower MER fees. I think mutual funds are best in the RRSP, not just because of the bigger tax return you could get for claiming contributions, but also because if some of your funds have US stocks, the dividends aren’t taxed in your RRSP.


The Late 2000s to Now: In Love with Stocks

I was frustrated enough to cash out my mutual funds and say sayonara to my bank. I parked my money in a discount brokerage and took the free stock trading program that came with opening an account. I took business and financial courses, including the Canadian Securities Course, to become more educated about money. I badly wanted to know what the financial industry knew and how the world of money worked.

The more I learned the more stoked I got about investing, particularly in stocks. While I’m still working on where I want to be financially, I now see my long-term financial goals happening a lot sooner thanks to stocks. And I’m still educating myself and trying to learn.


If you’re new or too busy to know what stocks to buy, get an index ETF for the Canadian and US markets. If you want a bit of diversification, get a sector or international ETF. If you want income, get a fixed-income or dividend ETF.

If you’re new but ready for more than just ETF investing, you can pick blue chip stocks that pay a nice dividend. As your financial knowledge increases, you can build a nice diverse portfolio with a suitable balance of cyclical and non-cyclical stocks.

If you have a US ETF or stock, invest it in an RRSP so the dividends aren’t subject to withholding tax. If your financial goal is more short-term and you’ll want the money in a few years, invest in the TFSA so you can withdraw the money without getting taxed. You can invest your money between both the RRSP and TFSA according to your different goals and needs. If you run out of contribution room, then hold your Canadian equities in a non-registered account to benefit from the favourable taxation on capital gains and dividends.


The 2010s: Educating Others

Once people knew that I was really getting into the markets, the inquiries starting pouring in. I didn’t feel that what I knew was applicable to my friends’ various situations, though. As much as I believe everyone should own even just some stocks, stocks aren’t ideal or applicable to everyone and for every situation.

I began to ask at my bank (not the one I ditched) questions on behalf of my friends. The advisors were so friendly and receptive. Sometimes they’d sit down with me if they felt the questions were more involved. Other times, we’d all be just talking about investment options. I was always impressed with what they knew, how willing they were to answer questions – even if I wasn’t going to invest my own money – and how much more focused they were on the client relationship aspect.

I’m not sure if the great random service I was getting at any given branch was the bank itself, if it was because I knew what I was talking about which led to better, more informed conversations, or simply because financial advisors now are supposed to be more focused on building relationships with clients for their VARIOUS needs, rather than just selling them investment products.

I actually wrote my book for my friends. I wanted the information to be easy enough to access and understand so that even if they had a general concept of how investments worked, they could seek and get incredible assistance from the pros. My book is meant to help liaise between the client and the financial industry and ultimately help investors navigate their available options.

I still get questions from my friends, mainly the ones who haven’t read my book yet! That’s okay. As my confidence over my own investments grows, so does their willingness to learn from me about how their money can make them money.